A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
AI strategies, playbooks and tools for CFOs and leaders who want to lead the future of finance and not sit on the sidelines. Insider lessons on FP&A and CFO growth.
I write about the longevity industry — what’s happening, what’s hype, and what’s actually moving the needle. Topics include prevention, healthspan, new tools, and the thinking behind staying well for longer.