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Ben Johnston's avatar

Another excellent and thoughtful post.

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Susan Jackewicz's avatar

Stephen - What you're envisioning needs to be built - you're right, most innovation in this space is B2B focused, and straddles the funding streams of evidence-based best practices in medical research and VC-based impact/risk valuations. It is that relationship between the family caregiver and their AD/ADRD diagnosed loved one that needs to drive the focus...along with considering where they intersect with the health system and professional care teams. A complex systemic challenge that would benefit from advanced VUCA thinking, for sure.....but if for no other reason, to "show that dementia should not be avoided and the challenges families facing be kept in shadows." Thank you for shining the light.

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