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Thank you for your analysis. It is interesting to observe how the longevity economy is becoming more democratic by spreading into the well-being and care market. It seems to me that it is the same pattern as the fitness clubs. It started with top-of-the-range places aimed at a wealthy clientele and little by little the offer became more democratized before becoming a mainstream consumer product. Do you think we can expect the same for the longevity economy? And how long could that take?

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I hope we see democratisation of business models and services for longevity and the arrival of things like longevity clubs. It’ll take a paradigm shift of people thinking about the future and realising they’re not invincible - and that will happen quicker with joined up collaboration between government, business and research.

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